In our ongoing exploration of the cannabis industry, we shift our focus to the ever-evolving trends in packaging. Today, we’re delving into a conversation between Cannabruhz and Rachel, a packaging expert, to unravel the dynamics of packaging trends, the challenges of keeping up, and the crucial role of location in the process.
Packaging Trends: A Swift Evolution
Cannabruhz initiates the discussion by raising a fundamental query: How rapidly do packaging trends come and go within the cannabis industry? The landscape of cannabis packaging is dynamic, witnessing continuous innovation and the emergence of new vendors and capabilities, particularly in child-resistant packaging such as bags and pouches.
Rachel weighs in, highlighting the current challenges related to supply chains. Global disruptions have significantly impacted the availability and production of packaging materials, especially those necessitating child-resistant features. She emphasizes the importance of understanding lead times and potential issues that might arise due to material sourcing, especially if it involves international suppliers.
The Significance of Location in Packaging
A crucial aspect highlighted by Cannabruhz is the significance of the product’s location concerning packaging. Given the state-by-state regulatory framework within the cannabis industry, the location where the product is sold becomes a pivotal factor.
Rachel sheds light on how location impacts material choices. For instance, she discusses the scarcity of tin production within the United States, pushing companies to choose alternative materials or import tin-based packaging. This scarcity has influenced companies who prioritize domestic sourcing, aligning with their strategy of supporting local businesses.
She stresses the value of having an encompassing strategy for your company. Building relationships with local suppliers, acknowledging that while local packaging may not always be the most cost-effective option, would align with certain business strategies while wholesalers and overseas companies would align with others. The conversation unravels the intricate decisions businesses face when selecting packaging materials based on their values, supply chain considerations, and regional factors.
Unveiling Supply Chain Complexities
The dialogue uncovers a lesser-known complexity – the shortage of tin suppliers in the United States. Rachel elaborates on the historical scarcity of tin production in the country and the challenges posed by current efforts to initiate tin production, even in neighboring countries like Mexico.
Cannabruhz expresses surprise at the scarcity of tin, highlighting the underappreciated intricacies of packaging materials in the cannabis industry. The scarcity of seemingly mundane materials like tin sheds light on the intricate logistics and unforeseen challenges within sourcing.
Conclusion: The Nexus of Innovation, Supply Chains, and Location
In the vibrant and rapidly evolving cannabis industry, packaging trends are a direct reflection of innovation and consumer expectations. However, these trends are not immune to the broader logistical challenges that shape global trade and material availability. The interplay of innovation, supply chains, and location defines the path for businesses seeking to make strategic choices in packaging, ensuring compliance, sustainability, and brand identity in an ever-changing landscape.
You can find the full podcast episode here.